Search Engine Optimization

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, and excludes the purchase of paid placement

What goes into SEO?

To understand the true meaning of SEO, let's break that definition down and look at the parts:

Quantity of Traffic

Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Quality of Traffic

If visitors comes because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic.

Organic Results

Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

Why SEO necessary for website?

SEO is, in fact, necessary in today's marketplace. Potential customers do not use the phone book. They use a computer, smartphone or tablet to find what they need.These are the methods we use to measure SEO ROI.

How important is SEO to the
success of a website?

Website traffic is important for business success for every business in today's age of the Internet. SEO web design helps you rank in search engines. That means you're more visible when your potential customers are looking for something that you offer. A website accomplishes this by being as responsive as possible.

SEO Overview

To sum it up, Search engine optimization or SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings.

It is important since a good SEO approach can drive more traffic to your website.

Technical SEO

With technical SEO you can ensure that search engines can crawl and index your website.

On-site SEO

Rules to apply on your site and content to make it search engine friendly.

Off-site SEO

Ways to promote your website or blog so that it can rank higher in search results.